Web Video : I finally got it up at the weekend.

Web Video : I finally got it up at the weekend.: Our NEW website that is!!! It has taken far longer than I had planned, but then, what doesn't!! The one thing I have learned from the w...

I finally got it up at the weekend.

Our NEW website that is!!!

It has taken far longer than I had planned, but then, what doesn't!!

The one thing I have learned from the whole process is a renewed respect for all you website construction peeps who develop nice sites because doing it ourselves has proved to be such a mammoth task.

OK. So my objectives from the start were to have a site that was noticeably different. I wanted to have a website that allowed me to do what I have been telling everyone else they should be doing, but there lies the nub of the problem I found myself facing.

I've been using a "What You See Is What You Get" piece of website design and build software to produce simple pages with video embedded in them for client discussion for years. I felt that I had become quite adept with it and so set about building the new site with a spiders scrawl mind map for a plan and the conviction that it needed to:

A)  have a variety of engaging video content on it
B)  use this video to communicate what we do and how we are different
C)  provide a useful resource for visitors and not just be a sales platform.

I'm no fan of traditional "show reels" on video company websites. I've no doubt that they have their place within the mainstream film industry but have little relevance to the production and consumption of video on the internet, where value for money and getting a return on the investment are the key drivers.

Web video for business is all about understanding your market, what your message should be and finding the simplest way to communicate it both effectively and memorably at a realistic cost.

The reason our new website took so long to complete was in part down to the number of animations we needed to produce to describe and communicate our message effectively.